Photo size is not
frame size.
What to measure, what to specify, and how to avoid a mismatch.
Read the size guideTHE BUYER’S NOTEBOOK
Picture frame
buying guides.
A practical reference for choosing frame dimensions, describing components and preparing a wholesale enquiry.
Photo size is not
Specify the frame.
Then the components.
Separate frame material, glazing, mat and backing in your brief.
Compare the materialsA better brief.
A clearer conversation.
The details to prepare before requesting samples and a quotation.
Build your buying briefA sample.
A written decision.
Compare dimensions, components, finish and packing with your specification.
Review the sample checklistPicture Frame Packaging: A Wholesale Specification Guide
Separate product protection, retail presentation and shipping requirements before comparing quotations.
Read the guideGallery Wall Frame Sets: Layout, Sizes & Pack Counts
Turn a wall arrangement into numbered components, a measured layout and a clear retail-set quantity.
Read the guideCustom Picture Frame Specifications & Artwork Checklist
Connect dimensions, materials, artwork and packing to one version that a supplier can quote and sample.
Read the guideUSE THE LIBRARY BY PROJECT STAGE
Find the next decision.
Before you request a quote
Measure your artwork, compare materials and define the desired components. For sets, work out the outside layout and quantity unit. For custom work, attach a versioned drawing and exact artwork.
Before you approve a version
Compare the sample with that brief, open and count the retail pack, and record unresolved differences. Keep the quotation, artwork, sample and packing records tied to the same product version.